This Friday, March 23, 2012 took place in the Uptown Geneva – Business & Arts Center the Spring of Geneva Tourism & Conventions. In focus, the challenges facing Geneva to maintain its position in the meetings industry.
\nMarcel A. Mr. Vissers, Editor-in-Chief HeadQuarters & MIM Europe magazine (Antwerp), Marc-Antoine Nissille, President of the Soci\u00e9t\u00e9 des H\u00f4teliers de Gen\u00e8ve (SHG) and Philippe Vignon, Managing Director of Geneva Tourism & Conventions (GT&C) discussed on Geneva\u2019s position in the world of the meetings industry.
\nIn Geneva, the business tourism accounts for 75% of tourism. The economic impact of contracts led by GT&C in this sector is very important: in 2011, the turnover is CHF 57 million with 120,000 overnights. So far in 2012, the obtained contracts generate a turnover of CHF 55 million and 124,000 overnights. From 2012 to 2017, GT&C signed and confirmed 256\u2019000 overnights for business tourism and the estimated turnover is CHF 122 million for the region.
\n\u00ab\u00a0Geneva has an excellent reputation as a destination for conventions because it is a chic and rich city, it is the capital of diplomats and international conferences,\u00a0\u00bb said Marcel Vissers.
\n\u00ab\u00a0The City of Calvin must nevertheless face several challenges: it is expensive, less safe and its infrastructures age,\u00a0\u00bb he said. To cope with the rise of competing destinations and adapt to future market in the tourism business, Geneva needs to modernize, remain innovative and attractive. \u00ab\u00a0Tomorrow the meetings industry will be hybrid and expertly combine the virtual and the human\u00a0\u00bb said Marcel Vissers.
\nFor Marc-Antoine Nissille \u00ab\u00a0Geneva strives to protect its interests and enjoys a high standard of facilities and a high efficiency of its hotels.\u00a0\u00bb For the President of the SHG \u00ab\u00a0the sector of business tourism is dynamic and existing infrastructures contribute to its success on an increasingly globalized market.\u00a0\u00bb
\nIt is to underline that in order to face the challenges of the future, the Convention Bureau of Geneva Tourism was created in 2007 to sell the destination as a whole and facilitate the organization of congresses and conferences in Geneva. An initiative from all the economic stakeholders of the tourism industry in Geneva.
\nDid you know?
\nThe 6th Geneva International Montgolfiades will take place from April 13 to 15, 2012. Thirty hot air balloons, from nine countries, led by prestigious crews will animate the Geneva sky from Friday to Sunday. During the event, Geneva Tourism & Conventions will host the public Place du Molard. To learn about the confirmation, modification or cancellation of flights depending on the weather, call the number: +41 22 909 70 12.<\/p>\n","protected":false},"excerpt":{"rendered":"
This Friday, March 23, 2012 took place in the Uptown Geneva – Business & Arts Center the Spring of Geneva Tourism & Conventions. In focus, the challenges facing Geneva to maintain its position in the meetings industry. Marcel A. Mr. Vissers, Editor-in-Chief HeadQuarters & MIM Europe magazine (Antwerp), Marc-Antoine Nissille, President of the Soci\u00e9t\u00e9 des
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