{"id":4330,"date":"2018-09-21T07:18:18","date_gmt":"2018-09-21T07:18:18","guid":{"rendered":"http:\/\/internationaldiplomat.com\/?p=4330"},"modified":"2018-09-21T07:18:18","modified_gmt":"2018-09-21T07:18:18","slug":"elton-john-and-universal-music-group-strike-global-partnership-across-recorded-music-music-publishing-merchandise-brand-management-and-licensing-rights-all-of-elton-johns-new-music-fo","status":"publish","type":"post","link":"https:\/\/12h71.com\/?p=4330","title":{"rendered":"Elton John and UNIVERSAL MusicC Group Srike Global Partnership Across&#8230;"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>ELTON JOHN AND UNIVERSAL MUSIC GROUP STRIKE GLOBAL PARTNERSHIP ACROSS RECORDED MUSIC, MUSIC PUBLISHING, MERCHANDISE, BRAND MANAGEMENT AND LICENSING RIGHTS<\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\"><strong> All of Elton John\u2019s new music for the rest of his recording career will be released through Universal Music Group<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><a name=\"m_6536660281341428246__Hlk525117900\"><\/a><strong>London and Santa Monica, September 21, 2018 &#8211;<\/strong>\u00a0<a name=\"m_6536660281341428246__Hlk525213951\"><\/a>Rocket Entertainment and Universal Music Group (UMG), the world leader in music-based entertainment, today announced a significant new agreement to provide Elton John,\u00a0one of music\u2019s most iconic artists and the most successful male solo artist in US Billboard chart history, the industry\u2019s best resources and expertise across recorded music, music publishing and licensing rights.\u00a0This partnership not only means that UMG represents the entirety of Elton John\u2019s legendary creative output throughout his extraordinary five-decade career, but also will see\u00a0UMG\u2019s labels\u00a0globally release all of Elton John\u2019s new music for the rest of his career going forward.<\/p>\n<p style=\"text-align: left;\">The multi-faceted agreement marks the beginning of a new era of expanded collaboration between Elton John and UMG and significantly expands their global business partnership. The long-term commitment also includes the publishing rights to his iconic song writing catalogue to be administrated by Universal Music Publishing Group long into the future. Bravado, UMG\u2019s brand-management and merchandise company, will work closely with Rocket to expand and develop global merchandising, branding and retail licensing opportunities around Elton\u2019s\u00a0<em>Farewell Yellow Brick Road<\/em>\u00a0world tour and catalogue.<\/p>\n<p style=\"text-align: left;\"><a name=\"m_6536660281341428246__Hlk525208691\"><\/a>In making the announcement Elton John said: \u201cIn UMG we\u2019ve got the perfect partners to support all aspects of my creative endeavours. Lucian, Jody, David and the UMG family share the values that we hold dear &#8211; nurturing artistry, restless creativity and innovation. I\u2019m proud and delighted to have them stand alongside me as I embark on the next phase of my career\u201d<\/p>\n<p style=\"text-align: left;\"><a name=\"m_6536660281341428246__Hlk525214461\"><\/a>Working with David Furnish, CEO of Rocket Entertainment, UMG will leverage its unique combination of global reach, creative and commercial expertise, and renowned marketing and promotional support to\u00a0ensure Elton John\u2019s current releases, alongside his rich songwriting and recorded music catalogues, are continually introduced to new generations of fans, and that his music\u2019s cultural impact expands through innovative campaigns in countries around the world.<\/p>\n<p style=\"text-align: left;\">David Furnish, CEO of Rocket Entertainment, said: \u201cDuring the time I\u2019ve been CEO of Rocket our relationship with Universal has gone from strength to strength. Sir Lucian Grainge, Jody Gerson, David Joseph and their teams\u2019 vision to bring Elton into the digital \/ streaming age and make his catalogue relevant to a younger generation is in perfect tandem with everything we strive to do day in, day out at Rocket. Elton\u2019s hunger and desire to push himself creatively and collaborate with the best, most exciting creatives in the world is as great as ever, and Universal fully share our vision to keep Elton at the forefront of popular culture.\u201d<\/p>\n<p style=\"text-align: left;\">Sir Lucian Grainge, Chairman &amp; CEO, Universal Music Group said: \u201cElton John is a creative cornerstone of UMG, which has been his home since his earliest days at MCA Records. In parallel with Elton\u2019s stratospheric rise as an artist, UMG has evolved from a \u2018label\u2019 and \u2018publisher\u2019 into a broad-based global media and entertainment company that is positioned to work at a far higher level and with greater impact with an artist of Elton\u2019s caliber. As he embarks on his monumental\u00a0<em>Farewell Yellow Brick Road<\/em>\u00a0Tour, we are excited for our entire global organization to stand alongside him, working hand in hand with David and his team at Rocket to ensure that his music continues to inspire and entertain audiences around the world for generations to come.\u201d<\/p>\n<p style=\"text-align: left;\">Jody Gerson, UMPG\u2019s Chairman &amp; CEO, said: \u201cElton is a musical genius and simply one of the most talented songwriters in history. As we proudly continue our partnership together, UMPG remains deeply committed to growing the legacy of his legendary catalog and supporting future projects. As the influence of his music thrives through generations, Elton continues to be a timeless source of inspiration for songwriters and fans alike.\u201d<\/p>\n<p style=\"text-align: left;\">David Joseph, Chairman &amp; CEO, Universal Music UK, said: \u201cWe adore working with Elton, naturally because he\u2019s one of the greatest artists in the world with songs which connect with every generation, but also for his unrivalled support and championing of new artists. Since David became CEO of Rocket, he\u2019s brought a new energy and perspective which has made our partnership more ambitious, innovative and collaborative than it has ever been.\u201d<\/p>\n<p style=\"text-align: left;\">Mat Vlasic, CEO of Bravado, said: \u201cBravado sits at the crossroads of music and fashion and we are constantly pushing the limits of what we can do for our artists. It\u2019s an honor to work with Elton- a legendary icon who continues to brilliantly weave music and fashion together while constantly elevating his aesthetic to new heights. His influence on fashion has not only inspired designers around the world, including our own, but he has empowered generations of fans to take license with their own freedom of expression, something that I have always admired and greatly appreciated. We are excited to create something that celebrates his legacy and that his fans will treasure for years to come.\u201d<\/p>\n<p style=\"text-align: left;\">Since becoming CEO of Rocket Entertainment in 2015, Furnish has fostered an ever-closer working partnership with UMG. Together, they have focused on growing Elton John\u2019s presence on streaming services and social media platforms to support a broader strategy in touring, branding and licensing.\u00a0A strategically planned series of initiatives across the fields of recorded and live music, fashion, film and video have ensured that not only does Elton\u2019s oeuvre continue to find new fans, but his continuous creative output has remained exciting and relevant across the generations.<\/p>\n<p style=\"text-align: left;\">Some of the world\u2019s biggest and most exciting artists from a wide-range of genres joined together to pay homage to cover versions of songs written by Elton John and Bernie Taupin, resulting in two albums released in April:\u00a0<em>Revamp\u00a0<\/em>(Virgin EMI\/Island Records) and the country music companion\u00a0<em>Restoration<\/em>\u00a0(MCA Nashville). Miley Cyrus to The Killers, Little Big Town to Maren Morris, Q-Tip to Lady Gaga, Chris Stapleton to Kacey Musgraves, Ed Sheeran to Queens Of The Stone Age contributed recordings to the albums.\u00a0<em>Revamp<\/em>\u00a0reached No. 2 in the U.K. Compilation Charts, educating a new generation of fans to the influence and inspiration that Elton has had on various genres leading lights.<\/p>\n<p style=\"text-align: left;\">Also, in April, CBS aired the concert special \u201cElton John: I\u2019m Still Standing\u00a0\u2014\u00a0A GRAMMY Salute,\u201d featuring performances from Elton John and artists including Alessia Cara, Lady Gaga, Shawn Mendes and Sam Smith covering some of his most-loved hit songs.\u00a0<a name=\"m_6536660281341428246__Hlk525214359\"><\/a><a name=\"m_6536660281341428246__Hlk525117983\"><\/a>Elton John was named the top-performing solo male artist in the 60-year history of the Billboard Hot 100, with 67 chart entries between 1970 and 2000, including nine No. 1 songs and 27 than landed in the top 10.<\/p>\n<p style=\"text-align: left;\">November 2017 saw the release of\u00a0<em>Diamonds<\/em>, a career-spanning Greatest Hits set. Timed to coincide with Elton\u2019s 70th birthday, as well as the anniversary of his 50th year working with his songwriting partner Bernie Taupin, a sustained period of celebratory activity surrounded the release, including an ITV1 90-minute prime-time special and a Radio 2 special in the U.K., where the album was certified twice Gold and reached the Top 5 of the U.K. Album Charts upon release.<\/p>\n<p style=\"text-align: left;\">This year has seen the live side of Elton John\u2019s business pushed to ever greater heights. The announcement of the\u00a0<em>Farewell Yellow Brick Road<\/em>\u00a0tour was a VR extravaganza that transported attending media- and fans around the world watching on YouTube &#8211; through the defining moments of Elton\u2019s illustrious performance career. The tour,\u00a0which kicked off earlier this month in Allentown, Pennsylvania\u00a0marks the Elton John\u2019s goodbye to the road, drawing the curtain on a career that has broken records and redefined the parameters of live music. The U.S. dates became the fast selling American Express presale of all time, selling 450,000 tickets on first day, and 76 of the dates sold out instantly. The tour will take in over 300 shows over three years, and it\u2019s projected to see Elton perform in front of 6 million to 7 million people.<\/p>\n<p style=\"text-align: left;\">Elton continues to impact the world of fashion and will work with Bravado to create an inspired line of merchandise for his\u00a0<em>Farewell Yellow Brick Road<\/em>\u00a0tour. Bravado will oversee worldwide tour and retail merchandise, brand partnerships, licensing and direct-to-consumer sales along with activations planned in cities throughout the tour. Elton\u2019s iconic presence in fashion and design was felt last year as Gucci unveiled their Spring Summer 2018 collection. Designed byAlessandro\u00a0Michele and inspired by Elton\u2019s inimitable style, the collection referenced original items taken from his archives. Gucci has also designed Elton\u2019s wardrobe for the\u00a0<em>Farewell Yellow Brick Road<\/em>\u00a0tour, threading the various style elements that make up the superstar\u2019s DNA.<\/p>\n<p style=\"text-align: left;\">Elton also appeared as himself in a critically lauded, hilariously tongue-in-cheek role in\u00a0<em>Kingsman: The Golden Circle<\/em>, and his songs soundtrack\u00a0<em>Sherlock Gnomes<\/em>. Staying within the visual medium, last year also saw Elton and Bernie launch\u00a0<em>The Cut<\/em>, a project allowing undiscovered creative talent from all over the world the chance to create the official music videos for some of their most iconic songs: \u201cRocket Man,\u201d \u201cTiny Dancer\u201d and \u201cBennie And The Jets,\u201d each winning video attracting millions upon millions of views.\u00a0<em>The Cut<\/em>, which was supported by YouTube, helped build a dialogue with Elton\u2019s younger fanbase and exposed Elton\u2019s catalogue to a creative, youth-orientated audience, allowing new and emerging talent to produce the first-ever official videos for some of Elton\u2019s classic tracks from before the commercial music video-era.<\/p>\n<p style=\"text-align: left;\">Elton\u2019s regular Beats 1\u00a0<em>Rocket Hour<\/em>\u00a0show on Apple Music also reinforces his unsurpassed reputation as a connoisseur of pop and a supporter of new and emerging talent. Having recently transmitted it\u2019s 150th episode, Elton has now presented more shows for Beats 1 than any of the other regular presenters.<\/p>\n<p style=\"text-align: left;\">As Elton\u2019s globally anticipated\u00a0<em>Farewell Yellow Brick Road<\/em>\u00a0tour\u00a0gets underway in the U.S.,\u00a0the\u00a0next phase of the icon\u2019s unparalleled career will continue to push the boundaries and define the meaning of the term global Superstar. With the path of his future recording career now set in stone with UMG, and under Rocket Entertainment\u2019s stewardship, Elton John defines pop culture in the 21st Century.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ELTON JOHN AND UNIVERSAL MUSIC GROUP STRIKE GLOBAL PARTNERSHIP ACROSS RECORDED MUSIC, MUSIC PUBLISHING, MERCHANDISE, BRAND MANAGEMENT AND LICENSING RIGHTS All of Elton John\u2019s new music for the rest of his recording career will be released through Universal Music Group London and Santa Monica, September 21, 2018 &#8211;\u00a0Rocket Entertainment and Universal Music Group (UMG), the<br \/><a class=\"moretag\" href=\"https:\/\/12h71.com\/?p=4330\">+ Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":4333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2076,533,539],"tags":[2240,2352,2418,2699,2805,2905,2993,3302,267,4547,4630,4666,4787],"class_list":["post-4330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com","category-culture","category-english","tag-apes","tag-bennie","tag-brick","tag-dancer","tag-dna","tag-elton-johnes","tag-farewell","tag-iconic","tag-international-diplomat","tag-tiny","tag-umg","tag-universal-music-grpou","tag-worldwide"],"_links":{"self":[{"href":"https:\/\/12h71.com\/index.php?rest_route=\/wp\/v2\/posts\/4330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/12h71.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/12h71.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/12h71.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/12h71.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4330"}],"version-history":[{"count":0,"href":"https:\/\/12h71.com\/index.php?rest_route=\/wp\/v2\/posts\/4330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/12h71.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/12h71.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/12h71.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/12h71.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}